Kumar Vaibhav Tanwar

Kumar Vaibhav Tanwar is the visionary founder and CEO of Clickworthy Digital Marketing, a Mississauga-based agency dedicated to helping businesses achieve measurable growth through SEO, local search visibility, and conversion-focused strategies for service and ecommerce businesses across Canada and the U.S. With over two decades of marketing experience spanning India and Canada, Kumar has collaborated with globally recognized brands such as Mattel and Ferrero. His core areas of focus include local search optimization, Google Business Profile systems, conversion psychology, and transforming online visibility into tangible business results. A thought leader in the intersection of AI and marketing, Kumar empowers businesses and professionals to elevate their digital presence through strategic, data-driven campaigns.

AI is reshaping how websites gain visibility, but it isn't replacing search engines. Instead, search is evolving. Google now features AI Overviews on top of search results while continuing to expand Gemini. For digital marketing strategists like me, we must adapt and strive so that our content is trusted enough to be cited in AI-generated answers.

That seems simple, but it's far from easy. Strangely, generative AI is often criticized for lacking the "human touch." However, it also derives answers from forums like Reddit and Quora whose content are mostly generated and approved by their users. 

For years, marketers believed that "content is king." In the age of AI, I believe "context is king." Users who provide richer context receive better answers, and marketers must match it by creating content grounded in expertise, authenticity and human judgment.