Derek Fredrickson Built the Firm That Gives Founders Their Vision Back
The CEO makes it up. The COO makes it real. Derek Fredrickson turned that simple framework into a seven-figure firm - and a new model for how founder-led businesses scale.
- The Profile -
The Cost of Carrying Everything
There is a ceiling that founder-led businesses hit with remarkable consistency. The company has real vision, a capable team, and genuine market opportunity - and yet growth stalls, decisions slow, and the founder finds themselves trapped in every conversation that matters. The diagnosis, when someone finally looks closely enough, is almost always the same: one person is carrying both the vision and the execution simultaneously, and neither is getting the attention it deserves.
Derek Fredrickson had watched that pattern repeat across multiple companies before he decided to build a firm around solving it. As the founder and CEO of The COO Solution, he embeds fractional COOs and seconds-in-command inside founder-led businesses across the U.S., UK, and Europe - operators who take genuine ownership of the execution layer so that founders can finally focus on where the business is going.
The stakes are higher than most founders realize. What Fredrickson calls the invisible tax - decision latency, team dependency, and founder bottlenecking - is one of the most expensive operational realities in any growing business. It almost never appears on a financial statement, and it compounds quietly until the ceiling becomes impossible to ignore. By the time founders recognize the problem, they have often already paid for it many times over.
What distinguishes Fredrickson's approach is that it does not offer advice or consulting. It offers an operator - someone embedded within the business, accountable to outcomes, and wired to translate a founder's vision into executable strategy, implementation plans, and the operating systems that make results recur. That distinction, between advising and doing, is the entire premise of The COO Solution.
"The founders who scale most successfully are not the ones who figure out how to do everything themselves. They are the ones who identify early that vision and execution are two different skill sets requiring two different people."
- Derek Fredrickson, Founder & CEO, The COO SolutionBefore founding The COO Solution in 2024, Fredrickson spent years sitting in the second-in-command seat himself - serving as COO inside founder-led businesses across multiple industries, responsible for translating founder vision into executable strategy, building the operational infrastructure that allowed businesses to scale, and developing the leadership teams that carried those businesses forward. That hands-on operating experience is not background color. It is the foundation of everything the firm does.
The insight that led to The COO Solution was not abstract. It came from watching the same gap appear repeatedly: a founder with a clear sense of where the business needed to go, and no one in the building whose job it was to make the getting-there actually happen. The gap between vision and operational reality, Fredrickson concluded, was one of the most consistent and costly problems in growing businesses - and the solution was not a consultant who would leave a deck behind, but an operator who would stay.
In his first year as CEO, Fredrickson built the proof. The COO Solution crossed seven figures in revenue within eleven months of founding, built a bench of nearly fifteen fractional COOs, and served more than twenty-five clients across multiple industries. Perhaps most telling: "We built the firm entirely on referrals and reputation, without paid acquisition." The business that teaches founders to build sustainably was itself built that way.
Placement Precision Is Not a Differentiator. It Is the Entire Product.
Building a firm whose model depends entirely on trust presents a specific kind of challenge. Every placement requires a founder to hand The COO Solution access to the most sensitive layer of their business - the operational core - before the track record is fully established. In the early stages, Fredrickson's answer to that challenge was radical transparency.
The firm was honest about what it could deliver, honest when a match was not right, and willing to forgo revenue when a placement was not in the client's best interest. That discipline was uncomfortable in individual moments and compounded into something durable over time. The referral network that now drives the business was built from those early decisions to prioritize the right outcome over the easy transaction.
The lesson Fredrickson draws from that period is precise: the right operator in the right seat changes everything, and the wrong operator in any seat costs more than the empty seat ever did. That is why placement precision sits at the center of the firm's model. Moving too fast on a placement because the timing felt right rather than because the match was right - a mistake Fredrickson acknowledges making - sharpened the matching process in ways that made every subsequent placement better. The consequences of a poor fit, he notes, are borne simultaneously by the client, the candidate, and the firm's reputation.
"A business that runs well without requiring the founder to be in every room - for our clients, that is the outcome. For The COO Solution itself, the same standard applies."
- Derek Fredrickson, Founder & CEO, The COO SolutionThe transition from operator to founder asked something significant of Fredrickson. Every instinct he had built as a second-in-command had to be examined and, in many cases, reversed. The skills that made him effective in the COO seat were not the same skills required to build and lead a firm from scratch. That transition, he has said, was harder than he expected and more valuable than he could have anticipated.
What he carried forward from the operator years was a particular view of leadership - one that measures success not by the leader's presence in every room, but by what the organization can do without that presence. The leaders Fredrickson admires most are the ones who have built something that runs well without them in every conversation. That is not a diminishment of leadership, in his framing. It is the fullest expression of it.
Clients notice. When a founder tells the team that they can finally focus on where the business is going instead of being consumed by what is breaking today, that response is, by Fredrickson's own account, the reason he keeps building. The firm's media presence - features in ValiantCEO, The CEO Magazine, Exeleon Magazine, The Digital Project Manager, Boss Today, and She Rises Studios publications, along with selection for three ValiantCEO interview series - reflects a growing recognition that the problem The COO Solution addresses is one the broader business community is ready to take seriously.
Building the Definitive Answer, on the Firm's Own Terms
The road ahead for The COO Solution is a continuation of the same disciplined build. Fredrickson is focused on continued growth of the firm's bench and client base across the U.S., UK, and Europe, deeper investment in the operating systems that make placements more precise and client outcomes more consistent, and building the firm's reputation as the definitive answer to the question every scaling founder eventually asks: who is going to help me run this thing?
What separates The COO Solution from the broader market of business advisors and consultants is not a proprietary methodology or a technology platform. It is a foundational insight: CEOs and COOs are wired differently, and when those two roles are clearly separated and owned by the right people, a business can scale sustainably without becoming dependent on the founder's personal energy. That insight, applied with precision, is what the firm sells - and what its referral-driven growth confirms the market is buying.
Fredrickson's advice to founders considering the question for the first time is characteristically direct: find your second-in-command before you think you need one. The ceiling, he has learned, does not announce itself in advance. By the time it becomes impossible to ignore, the cost of waiting has already been paid.
The COO Solution crossed seven figures in its first year without compromising on a single placement to get there. That fact, more than any other, is the story Fredrickson wants the firm to tell - not because of what it says about the revenue, but because of what it says about the standard.
- Closing -
Making It Real, on Every Level
Derek Fredrickson stands today as the founder and CEO of a seven-figure fractional COO firm built entirely on referrals, serving clients across the U.S., UK, and Europe, in its first full year of operation. The COO Solution is not a consulting practice or an advisory board. It is an operating firm - one that embeds experienced operators inside founder-led businesses and holds them accountable to outcomes, not deliverables.
What the model offers is clarity: a clean separation between the role of the person who sets the vision and the role of the person who makes it executable. What it asks is trust - the willingness of a founder to hand a genuine operator genuine access before the proof is complete. That trust, when it is earned and honored, is the product.
For the founders The COO Solution serves, the outcome is a business that can scale without the founder carrying the entire operational weight. For Fredrickson himself, the outcome is a firm that proves the same principle it sells: that the right operator in the right seat changes everything, and that building something that runs well without you in every room is not the end of leadership - it is the point of it.
The CEO makes it up. The COO makes it real. Derek Fredrickson built a firm to make sure every founder has both.
- About the Subject -
Derek Fredrickson
Founder & CEO, The COO Solution
Derek Fredrickson is the founder and CEO of The COO Solution, a fractional COO firm that embeds operators as seconds-in-command inside founder-led businesses across the U.S., UK, and Europe. Before founding the firm in 2024, he served as COO and second-in-command for multiple companies across industries. In his first year as CEO, The COO Solution crossed seven figures in eleven months, built a bench of nearly fifteen fractional COOs, and served more than twenty-five clients - all driven entirely by referrals and reputation.