FOUNDER TO THE PROFILE
Ryan Fisher
National Account Manager - Enterprise Strategic Accounts, Natera
“I attribute much of my success to being willing to take risks, learn from failure, and keep moving forward. Some of the biggest growth in my career came from crucible moments. Deals that fell apart, opportunities that did not work out, and doors that were slammed in my face. Those experiences taught me to focus less on the hard sell and more on truly understanding what a customer needs.My background in teaching has played a big role in that. It taught me how to listen, communicate clearly, and connect with people in a way that builds trust. I have carried those lessons throughout my career, and I try to pass the same mindset on to my kids: you cannot be afraid to make mistakes. Growth often comes from having the courage to try, fail, learn, and try again.Being a father has been one of the hardest, yet most gratifying, things I’ve ever done. It has taught me patience, perspective, accountability, and the importance of helping others become the best version of themselves. Those lessons have translated directly into my professional life, especially as a leader. I’ve learned that motivating a team is not about having all the answers. It’s about understanding what drives each person, setting clear expectations, encouraging them through challenges, and creating an environment where they feel supported, valued, and motivated to succeed.”
About
Key Areas Of Focus
- 01. Project Management
- 02. Lean Process Improvement
- 03. Sales Processes
- 04. Territory Management
- 05. Customer Service
- 06. Marketing
- 07. User Experience
- 08. Patient Outcomes
- 09. Health Economics
IN HIS OWN WORDS
The Q and A
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01
What do you attribute your success to?
I attribute much of my success to being willing to take risks, learn from failure, and keep moving forward. Some of the biggest growth in my career came from crucible moments. Deals that fell apart, opportunities that did not work out, and doors that were slammed in my face. Those experiences taught me to focus less on the hard sell and more on truly understanding what a customer needs.
My background in teaching has played a big role in that. It taught me how to listen, communicate clearly, and connect with people in a way that builds trust. I have carried those lessons throughout my career, and I try to pass the same mindset on to my kids: you cannot be afraid to make mistakes. Growth often comes from having the courage to try, fail, learn, and try again.
Being a father has been one of the hardest, yet most gratifying, things I’ve ever done. It has taught me patience, perspective, accountability, and the importance of helping others become the best version of themselves. Those lessons have translated directly into my professional life, especially as a leader. I’ve learned that motivating a team is not about having all the answers. It’s about understanding what drives each person, setting clear expectations, encouraging them through challenges, and creating an environment where they feel supported, valued, and motivated to succeed.
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02
What’s the best career advice you’ve ever received?
The best career advice I ever received was that I had a natural ability for sales-I just needed to figure out how to make that ability work for me. That advice helped me understand that success is not just about having talent; it is about learning how to use your strengths intentionally, develop your own style, and apply them in a way that creates lasting value.
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03
What advice would you give to young men entering your industry?
I would tell young men entering this industry not to be afraid of making mistakes. Learn from them, let setbacks sharpen you rather than define you, and keep moving forward. Some of the most meaningful growth comes from the moments that do not go as planned.
Failure taught me that not every opportunity is one you are supposed to take. Sometimes growth is not about moving on, but about recognizing the value of where you already are.
I would also tell them to check their ego at the door. Humility creates room to learn, grow, and lead more effectively. The more willing you are to be teachable, the more likely you are to find both lasting success and genuine satisfaction in your career.
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04
What are the biggest challenges or opportunities in your field right now?
The genetics and precision medicine landscape is evolving at an incredible pace, particularly with advances in Al and data science. One of the biggest opportunities, and challenges for Natera is staying ahead of that evolution while determining how to responsibly leverage the scale and depth of our cancer and genetic data in partnership with health systems. As Al capabilities accelerate and new companies enter the space almost weekly, we have an opportunity to turn our data into meaningful clinical insights while maintaining patient trust, protecting privacy, and ensuring that innovation ultimately improves patient care.
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05
What values are most important to you in your work and personal life?
My faith is deeply important to me and serves as the foundation for how I live my life. It guides me through both the highs and the lows and shapes the decisions I make, whether big or small. For much of my life, I made personal and professional decisions largely through the lens of worldly wisdom. Over time, I came to realize that many of those decisions were not only hurting me, but also affecting the people I cared about most. It wasn’t until I walked through a significant personal life change several years ago that I understood I needed to let go of trying to control every outcome and fully place my trust in God.
Some of the greatest clarity I’ve experienced—personally and professionally—has come from learning to trust without seeing and becoming comfortable with not having an answer to everything. My faith has taught me that not every open door is one I’m meant to walk through, and that success is not always found in the next opportunity. Sometimes God uses a setback to slow us down, refine our judgment, redirect our path, and help us recognize the purpose and value in where He has already placed us.
I’ve also learned that some of life’s greatest blessings come when we stop trying to control every outcome and learn to surrender. In that surrender, I’ve found a clarity and peace that no title, achievement, or professional success could ever provide. Learning to trust God’s timing and direction, even when I cannot see what comes next, has become one of the greatest blessings of my life.
Outside of work, I enjoy spending time with my fiancé, her three boys, and my adult son and daughter, as well as painting and drawing. Over the years, my definition of success has changed significantly. I’ve come to understand that no title, achievement, or career opportunity is worth sacrificing meaningful time with the people God has placed in my life.
At the end of the day, faith and family are what keep everything else in perspective. They remind me of what truly matters and provide the purpose, peace, and foundation upon which everything else in my life is built.
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