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Ashish V. Desai, Owner on Notable Men

FOUNDER TO THE PROFILE

Ashish V. Desai

Owner, ABA Therapy Center

“My success comes from my family, especially my wife who handles the accounting and supports me greatly, along with my parents who raised me with strong values and taught me important lessons like how to treat guests. Even my dog teaches me about forgiveness and moving on quickly. I also credit the many great people I've met along the way who recognized my potential early on.”

BASED IN
Wayne, NJ 07470
INDUSTRY
Autism Therapy Center

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About

Ashish V. Desai is the owner of an Applied Behavior Analysis (ABA) therapy center in Wayne, New Jersey, dedicated to providing specialized services to children on the autism spectrum. Over the past six years, he has grown the center into an organization with approximately 40 employees and about $3 million in annual business. His entrepreneurial work builds on a career spanning technology, consulting, and business leadership, with a focus on creating organizations that deliver meaningful services to the communities they serve.
Before entering the ABA field, Desai spent 15 years as an SAP Governance, Risk, and Compliance (GRC) consultant, implementing enterprise solutions for Fortune 500 companies throughout the United States. After immigrating to the United States in 1994, he began his professional journey working in a candy store and later moved into IT recruiting before earning SAP certifications and establishing himself in enterprise technology. He holds a B.S. in Electronics and an M.S. in Computer Applications from Sardar Patel University in India. His background in technology, governance, and organizational management has provided a strong foundation for building and leading his own business.
In addition to his professional responsibilities, Desai contributes to the preservation and advancement of Gujarati culture and literature as president of the Gujarati Literary Academy of North America, a 41-year-old organization serving the Gujarati diaspora. He values family, community, and lifelong learning, and enjoys walking his dog, watching movies with his family, watching sports with his sons, and reading. His journey from an immigrant building a career in technology to becoming an entrepreneur and community leader reflects a broad commitment to professional growth, family, service, and giving back.

Key Areas Of Focus

  • 01. Applied Behavior Analysis (ABA) Services
  • 02. Autism Spectrum Disorder Support
  • 03. Healthcare & Behavioral Health Entrepreneurship
  • 04. Business Operations
  • 05. Organizational Leadership

IN HIS OWN WORDS

The Q and A

  1. 01

    What do you attribute your success to?

    My success comes from my family, especially my wife who handles the accounting and supports me greatly, along with my parents who raised me with strong values and taught me important lessons like how to treat guests. Even my dog teaches me about forgiveness and moving on quickly. I also credit the many great people I've met along the way who recognized my potential early on.

  2. 02

    What’s the best career advice you’ve ever received?

    Education is a must. My father always told me that people can rob you of money but not your knowledge. Reading is very important too, as it makes you think in different ways and can take you a long way. Education makes the career follow, and in India we have the saying that Lakshmi the money follows Sarasvati the knowledge.

  3. 03

    What advice would you give to young men entering your industry?

    Don't take shortcuts. The long way is harder but it is permanent. Work through every step, do a lot of research on the current market and future opportunities, and don't say no to anything. Focus on one thing you like the most rather than jumping between ideas, and always be learning.

  4. 04

    What are the biggest challenges or opportunities in your field right now?

    The biggest challenge is not believing everything you hear and avoiding preconceived notions about people, instead keeping an open mind. Opportunities include creating sensory toys and indoor play areas here in the USA instead of importing from China, which could increase employment and better serve the new generation with shorter attention spans through holistic approaches like yoga or reiki.

  5. 05

    What values are most important to you in your work and personal life?

    Honesty, trust, faith, respect, and accountability are most important. Be honest even when you make a mistake, own it instead of blaming others, and give respect to receive it. These values apply both professionally and personally, including in marriage and family life.

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