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Jason Cornell, Regional Sales Director - Central and West Coast on Notable Men

FOUNDER TO THE PROFILE

Jason Cornell

Regional Sales Director - Central and West Coast, Siplast

“I attribute my success to the past managers I’ve learned from, taking their advice and making it my own, while building relationships, listening and learning from others, and never being afraid to reach out for help.”

BASED IN
Eau Claire, WI 54702
INDUSTRY
Commercial Roofing and Waterproofing

CONNECT

About

Jason Cornell is a Regional Sales Director for Central, Western United States, and Mexico at Siplast, where he leads strategic growth initiatives, sales performance, and organizational development across a broad geographic region. With more than two decades of experience in commercial sales and business development, Cornell has built his career around commercial roofing, waterproofing, and building-envelope solutions. In his current leadership role, he works closely with executive leadership while overseeing sales operations, developing high-performing teams, and strengthening relationships with customers and industry partners.
Before joining Siplast, Cornell spent nearly 19 years with The Garland Company as a Territory Manager, where he developed extensive expertise in commercial roofing, including roof replacement, maintenance, restoration, new construction, technical support, and project oversight. His career has also included leadership roles with First Onsite Property Restoration and experience in entertainment and marketing. Cornell earned a bachelor's degree in Communications and Marketing from the University of New Orleans in 1994, where he also played collegiate baseball. He has further developed his sales expertise through Sandler Training and earned recognition including Rookie of the Year and Class B Sales Winner honors.
Beyond his professional responsibilities, Cornell is committed to developing people and building meaningful, long-term relationships. He emphasizes customer-focused problem solving, active listening, accountability, and collaboration while mentoring sales professionals and helping develop future leaders. His dedication to leadership extends into his community through years of coaching youth baseball, where he has mentored young athletes both physically and mentally while helping prepare them for future opportunities. Cornell's career reflects a combination of sales expertise, relationship building, leadership, and a strong commitment to helping both organizations and individuals achieve sustainable growth.

Key Areas Of Focus

  • 01. Building Materials
  • 02. Waterproofing
  • 03. Territory Management
  • 04. Cold Calling
  • 05. Sales Management
  • 06. Account Management
  • 07. Key Account Management
  • 08. New Business Development
  • 09. Sales Process

IN HIS OWN WORDS

The Q and A

  1. 01

    What do you attribute your success to?

    I attribute my success to the past managers I’ve learned from, taking their advice and making it my own, while building relationships, listening and learning from others, and never being afraid to reach out for help.

  2. 02

    What’s the best career advice you’ve ever received?

    The best career advice I’ve ever received is to listen, because your customers will tell you what they need if you take the time to hear them.

  3. 03

    What advice would you give to young men entering your industry?

    My advice to young men entering the industry is to find a mentor, listen closely, and learn from their experience.

  4. 04

    What are the biggest challenges or opportunities in your field right now?

    The biggest challenge in my field right now is competition, but by effectively selling yourself and demonstrating your value, you can overcome many obstacles—and it’s important to have the knowledge to teach your team how to do the same.

  5. 05

    What values are most important to you in your work and personal life?

    The values most important to me in both my work and personal life are sincerity, listening, caring, kindness, and thoughtfulness.

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